ALDO Egypt: Launching a Global Footwear Brand Online in Two Months

Robusta launched ALDO's first Egyptian e-commerce store with a custom-designed Shopify experience, complete Arabic and RTL localization, and a stable go-live delivered in two months.

Brand

ALDO — part of The Aldo Group Inc.

Engagement

Enterprise global brand launch

Commerce Model

Direct-to-consumer Shopify store

Market

Egypt

2 Months

Kickoff to Launch

Zero

Go-Live Disruptions

First

Egypt E-Commerce Store

The Challenge

ALDO had no e-commerce presence in Egypt and operated as a retail-only brand in the market. The engagement required establishing a direct-to-consumer digital channel from the ground up while preserving ALDO's global brand identity and adapting the complete shopping experience for local customers.

The Solution

Robusta delivered a full custom launch for ALDO Egypt. The team designed a dedicated UX/UI experience in Figma specifically for the market while adhering to ALDO's global brand guidelines, then developed the storefront on Shopify within the platform's native capabilities. The localized experience includes Arabic language support and a complete RTL layout, with Robusta continuing as ALDO Egypt's ongoing development and support partner.

The Process

Custom UX/UI Design

Designed the Egyptian storefront in Figma from the ground up while following ALDO's established global brand guidelines.

Custom Shopify Development

Built the approved experience as a custom Shopify storefront aligned with the global brand's requirements and the platform's native capabilities.

Arabic & RTL Localization

Implemented Arabic language support and a complete right-to-left shopping experience for the Egyptian market.

Testing

Validated the storefront, responsive behavior, bilingual journeys, and commerce experience ahead of launch.

Launch

Took ALDO Egypt from kickoff to a live direct-to-consumer store in two months.

Ongoing Support

Continued the partnership after launch through ongoing development, maintenance, and support.

Results

First Egyptian E-Commerce Presence

Established ALDO's first direct-to-consumer digital sales channel in Egypt.

Two-Month Delivery

Completed the engagement from kickoff to live storefront in two months.

Stable Go-Live

Launched without disruptions or downtime at go-live.

Localized Brand Experience

Combined ALDO's global identity with Arabic language support and a complete RTL layout for local customers.

Live Platforms

ALDO Egypt Store

aldoshoes.com.eg

Conclusion

Robusta brought ALDO's global brand experience to Egypt for the first time through a custom storefront designed in Figma, aligned with ALDO's global brand guidelines, and built on Shopify with complete Arabic and RTL localization. The store went from kickoff to launch in two months with zero disruption, and Robusta continues as ALDO Egypt's ongoing development and support partner.

Delivered by

Robusta Studio

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