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Event September 22, 2026·By Robusta Technology Group

RTG Returns as Official E-Commerce Track Partner for MEIW 2026

RTG partners with Techne Summit for Middle East Innovation Week 2026, bringing AI and E-Commerce panels and workshops to Cairo and Alexandria, plus an Ecosystem Enabler Booth on October 3–4.

RTG Returns as Official E-Commerce Track Partner for MEIW 2026

Once again, we’ve partnered with Techne Summit for Middle East Innovation Week (MEIW 2026), and we’re the official E-Commerce Track Partner!

Over the past couple of months, we’ve been designing the content agenda, curating AI and E-Commerce focused discussions, and bringing in thought-provoking speakers and industry leaders. Here’s where you can meet our team.

Cairo — September 26, 2026

Ghurnata Community Space

Panel4:30 PM–5:15 PM (CAI)

Agentic Commerce — The Future of AI-Driven Buying

Mohamed Fathy will moderate

Stage 02: Ghurnata - Andalus Stage

Examine how AI agents are transforming product discovery and purchasing through real-world applications, while addressing trust, governance, and the evolving role of merchants and marketplaces.

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Panel5:45 PM–6:30 PM (CAI)

AI Infrastructure for Commerce — Scaling Intelligent, Data-Driven Systems

Khaled Hesham will moderate

Stage 02: Ghurnata - Andalus Stage

Learn how AI infrastructure powers modern commerce through scalable data systems, real-time personalization, secure AI operations, and the foundations needed to deliver intelligent, reliable, and personalized customer experiences.

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Fireside Chat6:30 PM–6:45 PM (CAI)

When to Build In-App vs On Channels (WhatsApp/social/marketplaces)

Barak Samir will lead the fireside chat

Stage 01: Ghurnata - Terrace Stage

As commerce fragments across owned apps, messaging platforms, and third-party marketplaces, brands face a critical architecture decision: where should the buying experience actually live? This fireside chat helps teams decide when to invest in native app experiences versus meeting customers where they already are.

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Cairo — September 27, 2026

Ghurnata Community Space

Workshop2:00 PM–3:00 PM (CAI)

Advanced AI Agents for Commerce: From Prototype to Production

Abdelrahman Elnaka will lead the workshop

Stage 03: Ghurnata - Workshops A

Learn how to build and scale AI agents for commerce, covering architecture, system integrations, performance evaluation, and key considerations for safety and privacy.

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Alexandria — October 3, 2026

Bibliotheca Alexandrina

Panel1:00 PM–1:45 PM (ALX)

AI-Powered Commerce Evolution

Abdelrahman Elnaka will moderate

Stage 02: Small Theater

Explore how AI agents are reshaping e-commerce through personalized shopping, natural language product discovery, seamless ordering, and smarter customer retention strategies.

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Workshop4:30 PM–5:30 PM (ALX)

Building High-Converting Product Pages (PDPs) That Sell

Ziad Ashraf will lead the workshop

Stage 06: Auditorium - Workshops B

Discover how AI is enhancing product pages by improving user experience through stronger trust signals, reviews, personalized cross-selling, and high-quality product content, while accelerating PDP content creation without compromising quality.

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Workshop8:00 PM–9:00 PM (ALX)

Shopify Checkout & Conversion Optimization (Checkout Cycle Deep Dive)

Mostafa Younis will lead the workshop

Stage 05: Multipurpose Room - Workshops A

Explore strategies to reduce checkout friction, build customer trust, improve payment and shipping experiences, and optimize conversions through effective experimentation.

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Ecosystem Enabler Booth

Visit Our Booth — October 3–4

We’ll also be present in Alexandria with an Ecosystem Enabler Booth on October 3–4, 2026. Stop by and connect with the team!

MEIW 2026Techne SummitE-CommerceAIEvents

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