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UID:meiw-2026-techne-summit-cairo-sept-26-2@robustagroup.com
DTSTAMP:20260922T000000Z
DTSTART;TZID=Africa/Cairo:20260926T183000
DTEND;TZID=Africa/Cairo:20260926T184500
SUMMARY:When to Build In-App vs On Channels (WhatsApp/social/marketplaces)
LOCATION:Stage 01: Ghurnata - Terrace Stage\, Ghurnata Community Space
DESCRIPTION:As commerce fragments across owned apps\, messaging platforms\,
  and third-party marketplaces\, brands face a critical architecture decisi
 on: where should the buying experience actually live? This fireside chat h
 elps teams decide when to invest in native app experiences versus meeting 
 customers where they already are.\n\nBarak Samir — will lead the firesid
 e chat\nFireside Chat\n\nhttps://robustagroup.com/news/meiw-2026-techne-su
 mmit
URL:https://robustagroup.com/news/meiw-2026-techne-summit
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